DON'T MISS OUR PROMOTION see conditions

Terms & Conditions:

Buy 10 sleeves of Coffee and get 1 Free sleeve of Ispirazione Salentina and 1 Free sleeve of Ispirazione Shakerato

By participating in this Promotion, Participants warrant that they have read and agreed to abide by these Terms and Conditions.

This promotion applies only within the promotional dates: from 17 July 2018 while stocks last. This promotion is valid in Egypt only and exclusively available online through www.buynespresso.com. This promotion is not valid in conjunction with any other promotion, special offer or permanent coffee offer such as "Welcome Offer".

The Free Ispirazione Salentina and Ispirazione Shakerato sleeves(1) can only be redeemed with your current purchase; (2) cannot be redeemed during your next visit; (3) the value cannot be credited to your Nespresso® Club account; (4) or cannot be exchanged for cash.

Nespresso®, a division of Nestlé Middle East FZE, collects the customer’s personal information in order to conduct the promotion. Nestlé may, for an indefinite period unless otherwise required by law, use the information for promotional, marketing and publicity purposes including but not limited to sending electronic messages to the Participants. All personal details are kept in accordance with the Nestlé Data Privacy Policy

NESPRESSO ® is a registered trademark of Société des Produits Nestlé S.A.

HOW TREES AFFECT THE QUALITY OF OUR COFFEE

Trees enrich soil and provide vital shade for the coffee farms — and that’s just for starters.

A steady temperature is one of the most important environmental factors to affect the quality of coffee, so trees are the perfect addition to a coffee farm. Like parasols presiding over the fields, tree leaves provide natural shade to keep coffee plants cool – and protect against heavy rain – while their roots help prevent soil erosion.

But that’s not all trees do.


They can generate an extra income for coffee farmers by providing them with wood, fruit, spices and herbs. They also enrich soil with organic matter, absorb carbon dioxide and restore biodiversity as they create a habitat for wildlife.

So you’ll understand why we’ve been really busy planting lots of trees. This is just some of what we’ve been up to.


The Power of Trees

Why Nespresso chooses to cultivate trees to craft coffee, and how agroforestry will ultimately increase farm climate resilience.

Plant protectors

Since 2009, Nespresso has been reducing its carbon footprint per cup of coffee by 20% across its business.

Our goal is to plant 10 million trees by 2020 in the coffee producing regions where we work.

Trees absorb carbon dioxide.

They remove and store the carbon while releasing the oxygen back into the air, so they help combat climate change.

Are trees really that powerful?

Yes they:

  • Enrich soil with organic matter such as leaves
  • Protect coffee plants against severe weather such as tropical sun and heavy rain
  • Protect against erosion as they hold soil in place and slow runoff on hillsides or slopes
  • Generate an extra income for coffee farmers by providing them with wood, fruit, spices and herbs
  • With our partner PUR Projet, we’ve already planted 1.4 million trees in Ethiopia, Guatemala, Colombia and Indonesia
tags
Coffee Process Sustainable Coffee Environment Agroforestry
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