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This promotion applies only within the promotional dates: from November 1, 2018 to January 2, 2019 (inclusive) - or while gifts' quantities last. The promotion is valid in Egypt only This promotion is not valid in conjunction with any other promotion,special offer or permanent coffee offer. The discount (1) can not be redeemed during your next visit; and (2) the value will not be credited to your Nespresso Club account; or (3) cannot be exchanged for cash. This offer is limited to one (1) Offer per NESPRESSO® Classic machine, and limited to a maximum of five (5) machines per customer, during the promotional dates. This offer is not valid for wholesale and business partners B2B & HORECA.

Purchase an Essenza Mini Machine, you will receive a coffee voucher for 750 EGP Purchase a Lattissima One or a Lattissima Touch Machine, you will recieve a Coffee Voucher for 1,500 EGP Purchase any 100 Capsules Of coffee, You will receive a Coffee Voucher for 350 EGP Purchase any 300 Capsules of Coffee and Get the Essenza Mini Machine for FREE Purchase any 450 Capsules of Coffee and Get the Essenza Mini & Aeroccino Bundle Machine for FREE

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HOW WOMEN AGRONOMISTS IN ETHIOPIA ARE HELPING IMPROVE GENDER EQUALITY

Empowering women in coffee across the country.

In the village of Hunkute, Kebebushe Fissa is teaching a farmer how to “stump” or cut back his coffee plants to encourage regrowth. As she shows him what to do, he hangs on to every word she says. For a local woman to have such influence in the production of coffee is rare: but in Ethiopia, times are changing.

Kebebushe is one of 79 agronomists working with Nespresso in the country to support more than 40,000 coffee farmers with best farming practices. An agronomist can quickly become a friend to the family as they constantly visit farmers offering training in topics such as coffee picking, soil management and composting, which means better coffee. Thirty-five percent of them are women.

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Women Agronomists in Ethiopia are Helping Improve Gender Equality

It’s an encouraging number. While women are critical to smallholder agriculture and therefore coffee, they’re often excluded from making important decisions and don’t always earn a fair wage for their work.

The women agronomists are part of the team our partner TechnoServe have in the region. TechnoServe supports them with agronomy and farm management, while simultaneously promoting gender equality. We’ve been working together since 2006, as part of the Nespresso AAA Sustainable Quality™ Program.

“Earlier statistics told us that 75 percent of the work in the whole coffee value chain in Ethiopia is carried out by women, whereas only 43 percent of the income is earned by those same women,” said Mefthe Tedesse, TechnoServe’s country director for Ethiopia.

“The challenge we have is that the more valuable a supply chain becomes in terms of revenue, the more it tends to become a ‘man's crop’. Women do a lot of the work in terms of farming, picking and managing, but when it comes to actually trading that coffee in the market place, it's a man's job,” she added.

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TechnoServe, our partner in Ethiopia, promotes gender equality

In Ethiopia, 75 percent of the work in the whole coffee value chain is carried out by women, whereas only 43 percent of the income is earned by those same women.

As well as training women to become agronomists, TechnoServe empowers them to take leadership roles in coffee co-operatives. To increase female participation, the Nespresso AAA Sustainable Quality™ Program has found that it’s important to engage not only women, but also men in the community. For example, husbands are encouraged to bring their wives to training sessions, because women often feel more comfortable coming to training when they are with their husbands. The strategy has paid off. Participation by women farmers has risen from one percent to more than 30 percent in the region.

Not only are farmers seeing the results of Kebebushe’s training, but she, too, has improved her own crops.


Woman 3

Women in Ethiopia are empowered to take leadership roles in coffee co-operatives

“I was raised in a coffee-producing region, but I had no farm management skills,” said the agronomist, who lives in Hunkute. "Now, between what I have learned, and the money I earn as a Nespresso AAA Sustainable Quality™ Program field agronomist, my own farm has become better and larger. I am happy because I was born here, and now I teach families from here."

Ethiopia’s high number of women agronomists is not the only reason why the place is special to us. It’s also the birthplace of Arabica.

Today, most farmers cultivate coffee in their gardens and it can also be found growing wild. We thought a tribute was in order and called it Bukeela ka Ethiopia. You can see it here.


tags
Sustainable Coffee Partnership Agronomist Africa
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